The leading analyst firm Outsell is forecasting a major crossover in 2009 – they are forecasting that B2B trade publishing print revenue will have fallen to 34.3% of total revenue, lower than revenue generated from online products (38.6% of total revenue) for the first time ever.

They are also forecasting the growth rates for 2009 compared to 2008 to be -2.0% for print and 13.0% for online. Outsell's underlying growth rates for B2B trade publishing online revenues as: 22.5%, 17.0%, 13.0% and 10.0% for the years 2007, 2008, 2009 and 2010.  Outsell's underlying growth rates for B2B trade publishing print revenue are: -5.0%, -2.0%, -2.0% and 0.0% for the years 2007, 2008, 2009 and 2010.  Outsell’s view of 2010, shows a mix of revenue sources, lead by online at 40.2% of total revenue; print at 32.6%; and events at 27.2%.