knewworld : Who uses the Internet more, teenagers or middle-aged businessmen?

knewworld

Who uses the Internet more, teenagers or middle-aged businessmen?

Take a look at how the UK population consume their media throughout the day.

Now notice that most Internet usage takes place during working hours.

Now when you overlay the age demographics we see that it is primarily UK men aged 35 to 64 driving the traffic – and not the UK teenagers.

sources - Wanadoo, SPA, Fishbowl, Nielsen/NetRatings

Published Thursday, March 01, 2007 8:22 AM by Andy Black

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About Andy Black

Member of Special Libraries Association (SLA) - Military Librarians Division - winners of SLA Professional Award 2007 1981-1984 Bristol (TV, film, drama) 1984-1986 BBC (freelance) 1986-1989 TTV 1990-1997 Perfect Information Ltd 1997-2001 Excalibur 2001-2002 SmartLogik 2002-2004 Business Objects 2005 to date Convera.

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Who uses the Internet more, teenagers or middle-aged businessmen?

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