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Search Insight for Professionals
Latest Blog Posts
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I note from the Convera sponsored
E-consultancy survey of professional search behavior, titled the "Vertical
Search Report 2008", that Google is particularly dominant amongst those who use
Web search a lot. Business people who use Web search...
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With Microsoft buying a slice of Facebook, News Corporation owning MySpace (and rumoured to be bidding for LinkedIn) and Google announcing OpenSocial and releasing API's for building applications across Bebo, Engage.com, Friendster, LinkedIn,...
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Following on from yesterday's article about the use of private data in the targeting of advertising, the EU it seems now want to take an interest in how advertising systems use private data to boost online advertising revenue. A part of the European...
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For anyone who has read John Battelle's "The Search", it will come as no suprise that the big search players like Google might consider using any data they can get their hands on to fine hone the targeting of advertising to increase their online advertising...
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Google’s newly announced open social networking platform OpenSocial is a set of API's that allows developers to create applications that work on any social network that joins Google’s open partnership – newly announced members include Orkut, LinkedIn,...
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Outsell Inc, the leading analyst of the publishing and information industry, has just named Convera as one of five rising stars in the Search, Aggregation & Syndication segment in its influential and highly regarded Information Industry Outlook...
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The New York Times is to stop charging for access to articles on its site, opting for generating money through advertising instead.
The newspaper says that there is a "greater potential for revenue from online advertising", via search...
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The leading analyst firm Outsell is forecasting a major crossover in 2009 – they are forecasting that B2B trade publishing print revenue will have fallen to 34.3% of total revenue, lower than revenue generated from online products (38.6% of total revenue)...
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As the growth of media channels proliferates, the reputation of governments, businesses and brands can quickly be affected by negative coverage in the press and online media.
But the links from authoritative sites generated by such stories...
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Another blog was applauding
Google Universal Search today and again I noticed several references to vertical
search. While I too have to congratulate
Google on their universal approach to search, we should all be clear that
Google Universal...
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Research released by Ofcom, the UK media regulator showed UK online ad revenue surpassed ITV1 and Channel 4's combined ad sales last year, as internet consumption ate into TV audiences.
Google’s UK turnover of £800m was equivalent to...
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Search arbitrage is annoying and just another reason why
professionals are leaving the broad consumer search engines for vertical
search. The Search Anywhere
Blog tipped me off this morning to a concise YouTube clip showing how
search arbitrage...
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It seems the
blogs are buzzing about “blended vertical search” after a packed house at this
year’s Search Engine Strategies Conference (SES) in San Jose.
But we need to be very careful as we all buzz about blended vertical
search that we get...
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Three leading B2B trade companies have recently issued trading updates and quarterly results, and reported that online is delivering strong growth rates.
The Haymarket Business Media division of Haymarket Group reported 2006 online revenue growth...
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A Q&A
with Steve Ennen of American Business MediaAugust 7, 2007
Steve Ennen is Vice President of
Digital Business Strategies for American Business Media. Steve’s primary role
is to assess the digital landscape—including changes in...
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A
recent article in the Economist examined the promising future of vertical
search and proposed three possible fates for vertical search sites. The article
did not, however, suggest what factors will lead to victory or failure. Having...
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Media buyers and media planners traditionally work for an advertising agency and work with the agency account directors to plan and execute an advertising campaign on behalf of their clients. They use Nielsen and other data sources to examine the...
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The advertising guru David Ogilvy famously said “I know that half my advertising works, I just don’t know which half”. Perhaps this statement has become a truism in the age of click fraud.
A new report on the Click Fraud Index from Click Forensics...
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A growing number of intellectuals are now commenting that the immediacy of information is creating knowledge illiteracy. They fear that future generations will lack the reasoning, visualisation and analytical skills that are created...
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It looks like advertising is coming to the ASPs. Let's call it SAD, short for Software
as a service ADvertising. It’s
inevitable. As Dana Gardner points out
in his ZDNet blog post Only
a matter of time, advertising is likely to be...
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Publishers are have a challenging time - they know that their traditional print based advertising revenues are declining and that they must create an integrated business across print, online and events ("the power of three") that transitions advertising...
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In financial circles when the Fed sneezes, the World markets catch a cold. Perhaps in the media, when Rupert Murdoch makes a move, others should clench their buttocks.
You can love him or loathe him, yet nobody would dispute that Murdoch is a media...
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Following on from my last KnewWorld post regarding the recent report by Dogpile and Infospace that showed that the major search engines deliver dramatically different results. A new report argues that without utilising the insight of editors and...
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A report just released by Dogpile and Infospace says that the major search engines deliver dramatically different results.
It found that on Google, Yahoo!, MSN, and Ask the first page results overlap by less than 1% and that only 3.6%...
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As a market matures, choices increase. New entrants come in and drive up competition, which then pushes down prices to the point at which products and services become standardised and commoditised. In a global market where India and China are quickly...
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Search Insight for Professionals
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