Knewworld

Search Insight for Professionals

12.11.07 Google dominates the where professionals search frequently

I note from the Convera sponsored E-consultancy survey of professional search behavior, titled the "Vertical Search Report 2008", that Google is particularly dominant amongst those who use Web search a lot. Business people who use Web search...

11.29.07 Are social networks and vertical search a threat to consumer search engines and an opportunity for publishers?

With Microsoft buying a slice of Facebook, News Corporation owning MySpace (and rumoured to be bidding for LinkedIn) and Google announcing OpenSocial and releasing API's for building applications across Bebo, Engage.com, Friendster, LinkedIn, mixi...

11.28.07 European Union Examines BT

Following on from yesterday's article about the use of private data in the targeting of advertising, the EU it seems now want to take an interest in how advertising systems use private data to boost online advertising revenue. A part of the...

11.26.07 Google admits using data from Facebook to target AdWords

For anyone who has read John Battelle's "The Search", it will come as no suprise that the big search players like Google might consider using any data they can get their hands on to fine hone the targeting of advertising to increase their online...

11.06.07 What does OpenSocial mean for Facebook and other publishers?

Google’s newly announced open social networking platform OpenSocial is a set of API's that allows developers to create applications that work on any social network that joins Google’s open partnership – newly announced members include Orkut...

"There's a distinct need today for a unified, professional grade search experience based on relevance, not popularity"

"Professionals need a search solution that understands their industry lexicon to make the best business decisions"